:: Volume 11, Issue 1 (3-2023) ::
Iran J Health Educ Health Promot 2023, 11(1): 81-93 Back to browse issues page
Designing a health tourism marketing model in health villages
Forough Zekavoti , Leila Andrevaj * , Soheila Zarin Joy
Abstract:   (1508 Views)
Background and Object: Health tourism is the future of tourism, on this basis, the investigation around it is a fundamental and important issue, and in this regard, this research was formed with the aim of designing a health tourism marketing model and its effect on attracting tourism in health villages.

Materials and Methods: The method of this research was synthesis Study. On the study review approach in the subject area and therefore the community of this research was all domestic and foreign articles and researches in the range of 2010 to 2021, after the initial selection of 69 researches, 23 researches were included in the final review Research started.

Results: The findings showed that in the context of influencing the health tourism marketing model and its impact on attracting tourism, based on the initial investigations, three general categories can be inferred and investigated in the indicators influencing the health tourism marketing model. These steps include three basic dimensions of international marketing (international introduction); Marketing elements and facilities are available. In this context, 3 main dimensions were identified based on 25 themes and 103 sub-themes, and the identified classes were presented with more indicators.

 Conclusion:  Based on the findings obtained in the design of the health tourism marketing model and its effect on attracting tourism in the health villages, attention should be paid to the infrastructure, facilities and conditions along with the general marketing model

 
Article number: 7
Keywords: Tourism, Synthesis Study, Health Tourism, Health Villages
Full-Text [PDF 774 kb]   (1058 Downloads)    
Type of Study: Research | Subject: Health Education & Health Promotion
Received: 2022/08/10 | Accepted: 2023/01/15
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