[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
Main Menu
Journal Information::
Articles archive::
For Authors::
Publication Ethics::
Editorial policy::
Contact us::
Site Facilities::
Citation Impact
Search in website

Advanced Search
Receive site information
Enter your Email in the following box to receive the site news and information.
COPE Membership


Creative Commons Licence
Open access
:: Volume 2, Issue 2 (July 2014) ::
Iran J Health Educ Health Promot 2014, 2(2): 109-130 Back to browse issues page
Social Marketing Approach In Health Care: A Review Study
Hassan Rezaei-Pandari , Nastaran Keshavarz-Mohammadi *
Abstract:   (12971 Views)
Background and objective:Social marketing has been utilized in recent years to influence health behaviors. This paper reviews available experiences in applying social marketing in health research and aims to explore the extent of its application, methods of application and the reported success rate of these studies in changing health behaviors. Hence, it provides guidelines for researchers who plan to utilize this framework in health promotion and education interventions in the future.
 Methods:This review study applies specific key words in search engines including Google Scholar, PubMed, Science direct, SID, and also health research databases, related papers and reports available in English and Farsi were identified. Data was extracted from the content and were qualitatively analyzed. Results::Although the main focus of the papers was nutrition, but social marketing have been applied in researches related toheart health, helmet, safety belts and sun protection. In these studies, not only the behavior of consumption of a specific product has been studied, but knowledge, attitude, and health status have also been examined. The reported success rate in changing behavior varies from 10% in saturated oils consumption to 30% in the consumption of Soy sauce.
 Conclusion: It seems that health promotion interventions utilizing social marketing in changing health behaviors that require the consumption of a healthy product and are significantly influenced by attitudes and individual decisions can achieve significant success. Studies have reported different degrees of success, but it is not clear why the success rates are so different. More studies are needed to answer this question.
 Paper Type: Review Article.
Keywords: Social marketing, Health behavior, Behavior change, health, Review study.
Full-Text [PDF 1468 kb]   |   Full Text (HTML)   (7768 Downloads)    
Type of Study: Research |
Received: 2014/05/24 | Accepted: 2014/09/30
Send email to the article author

Add your comments about this article
Your username or Email:


XML   Persian Abstract   Print

Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Rezaei-Pandari H, Keshavarz-Mohammadi N. Social Marketing Approach In Health Care: A Review Study. Iran J Health Educ Health Promot 2014; 2 (2) :109-130
URL: http://journal.ihepsa.ir/article-1-146-en.html

Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 2, Issue 2 (July 2014) Back to browse issues page
فصلنامه آموزش بهداشت و ارتقاء سلامت ایران Iranian Journal of Health Education and Health Promotion
Persian site map - English site map - Created in 0.05 seconds with 44 queries by YEKTAWEB 4657