Background and objective: Nowadays, waterpipe smoking (WPS) had a growing trend especially among young people. The increased prevalence of tobacco use among women is getting more concerned. Thus, this cross-sectional study was carried out to examine the predicting factors affecting continued intention of WPS among women consumers in the city of Bushehr, Iran by using the theory of planned behavior.
 Methods: In this cross sectional study, 430 women waterpipe tobacco smokers living in Bushehr were examined using convenience and snowball sampling methods. A researcher-made questionnaire was used to collect the data. After data collection, data were analyzed using SPSS20 and appropriate statistical tests, including descriptive statistics, analyze of variance (ANOVA), Pearson correlation coefficient, Independent t-tests and linear regression.
 Results: There was an association between continued intention of WPS and marital status. Affective attitude (r= 0.57, p= 0.000), instrumental attitude (r= 0.44, p= 0.000), subjective norms (r= 0.26, p= 0.000), self-efficacy (r= -0.27, p= 0.000) and perceived behavioral control (r= -0.17, p= 0.000) was associated with continued intention of WPS. Affective attitude was the strongest and subjective norm was the weakest predictors of continued intention of WPS (R2=40%).
Conclusion: Regarding to the impact of personal attitudes on continued intention of WPS, it is recommended that professionals should concentrate their attention on changing attitudes, reinforce behavioral control and increasing their self-efficacy in coping with WPS temptation among women consumers.
Paper Type: Research Article.