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:: Volume 11, Issue 1 (3-2023) ::
Iran J Health Educ Health Promot 2023, 11(1): 42-55 Back to browse issues page
Comparing gain - and loss -framed message on the level of physical activity of women employees of universities and higher education institutions
Zahra Baji , Ghodratollah Shakerinejad * , Masoumeh Tehrani , Farzaneh Jarvandi
Abstract:   (952 Views)
Background and Object: One of the effective ways to involve and participate people in health behaviors, including physical activity behavior, is providing health messages. The purpose of this study is to Comparing gain- and loss-framed message on the level of physical activity of women employees of universities and higher education institutions in Ahvaz city.

Materials and Methods: In this three-group intervention study, 105 female employees of universities and higher education institutions in Ahvaz city were randomly selected into three groups: recipients of gain -framed message, recipients of Loss-framed message and control groups were divided. The data collection tool in this study was the demographic information questionnaire and the International Physical Activity Questionnaire (IPAQ). Information was collected from the three groups in 3 times, pre interventional stage, immediately and 2 months after the intervention. The collected data were analyzed by using SPSS 26 software.

Results: The age average of the Participants was 38.4 ± 5.3 years. Before the intervention, mean scores for physical activity was5436.66±3950.05 in the gain-framed message group, in the loss-framed messages group was 5583.91±3922.25. Two months after the education, mean scores for physical activity in both the loss-framed messages and gain-framed messages groups showed a significant increase compared to the control group (P=0.004). Two months after the education, physical activity score in the gain-framed messages group was 8338.63±4395.07, in the loss-framed messages group was 6415.10±3909. It was also shown that this increase in the mean score of physical activity in gain message group is significantly more than the Loss message group (P=0.04).

Conclusions: The results of this study showed that, designing and implementing educational programs based on message framing can improve and promote physical activity behavior in female employees.
Article number: 4
Keywords: physical activity, gain framed message, Loss framed message, female employees
Full-Text [PDF 543 kb]   (610 Downloads)    
Type of Study: Research | Subject: Health Promotion Interventions
Received: 2022/09/3 | Accepted: 2022/12/29
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Baji Z, Shakerinejad G, Tehrani M, Jarvandi F. Comparing gain - and loss -framed message on the level of physical activity of women employees of universities and higher education institutions. Iran J Health Educ Health Promot 2023; 11 (1) : 4
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Volume 11, Issue 1 (3-2023) Back to browse issues page
فصلنامه آموزش بهداشت و ارتقاء سلامت ایران Iranian Journal of Health Education and Health Promotion
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